First of all let me explain to you what's the difference between the two of them. A Black Hat SEO is a webmaster that only cares about making money without being interested in offering visitors useful informations. They use all sorts of dirty things like :
- site generators ( software that generates thousands of pages in just a few minutes )
- page scrapers ( software that takes information from search engines or from specified sites )
- link baiting ( posting articles to attract visitors – but the article information usually is not very interesting or useful )
- link farms ( getting thousands of link to their sites)
- comment spam ( exploiting blogs to get links )
- and sooo .. much more
A white hat on the other hand understands that the visitor should be first. If you make a site interesting , useful with good information , and If you manage to attract them to visit your site over and over again then you have a goose with golden eggs in your hand.A White Hat will not use clocking or other SE tricks to rank higher into the serps. Of course the gray area is a lot bigger then the White and Black and I believe any respectable webmaster has tried some black hat tricks at one point. Everyone wants to make money so in order to achieve this a Noob will probably start as a Black Hat. Do 10 or so web sites put some ads on them and start making money. You can look at this in two different ways : – you want to have a daily job that implies creating new sites every day , delete a bunch , update a few… that's the Black Hat – you want a daily job where you visits your 2-3 good site. Take care of the forums , add interesting information , keep your visitors coming back … that's the White Hat. You decide for yourself What i can do for you is offer to free GOLD links WHITE HAT FORUM – Here BLACK HAT FORUM – Here Any question you have about the White/Black world is on this 2 sites.Happy reading.
Most link building by most SEO firms is not “natural” and is in fact blackhat according to Google. If you have to pay for it, ask for it, comment for it or insert a link in your article to gain it, then you are manipulating Google search results and Google terms that as blackhat. You just need to view the many video’s by Matt Cutts to realize that if you are doing any of the above, then you are creating links manually and violating Google’s TOS.
It simply baffles me how many SEO experts will quickly denounce Cloaking as “unethical” or against Google’s TOS or even label it as spam which manipulates search results but then on a daily basis create artificial, manual or software generated backlinks for clients.
If you are distributing countless articles with links or posting on blogs/forums to obtain backlinks or using automated backlinking software, isn’t that also spamming to manipulate search engine results?
What is the difference? It all violates Google’s TOS.
There is also a silly mindset that whitehat SEO is risk free and blackhat is full of risks. Really? How many whitehat sites, that supposedly conformed to all of Google’s TOS, suddenly lose their ranking and all their business when Google decides to do a major algorithm update? Ha! Where is the reward for loyalty from Google?
So does “blackhat” or being “unethical” really exist anymore? Isn’t this really about traffic, conversions and surviving within an ever tightening monopoly created by Google for which we now are left with few other options, unless to line the pockets of Google shareholders.